Tourism is among
the sectors that generate income in Botswana, not only for the government but
also for the rural settlements closer to the tourist attractions. Although this
is the case, Botswana has not fully utilized or taken maximum advantage of this
tourism industry. This was observed by Mbaiwa (2003) cited by Kabo Modimootsile
(2005:16) who notes that, “Cultural tourism in Botswana is poorly developed. The
potential of crafts to further boost[sic] the tourism industry is not
adequately realized”.
As a Jeweler, I see
this gap as an opportunity which needs to be explored. Tourists have limited
options when buying Botswana souvenirs; hence, they return with dollars to
their home country. There is a need to make special items, specific to Botswana,
that will always remind them of the pleasurable time they spent in Botswana. It
appears that Botswana has been represented by other African countries, especially
South Africa and Zambia, which have utilized the “cultural crafts” sector. The evidence
is that a huge number of cultural crafts are imported from these countries. So,
this disadvantages Botswana from sharing his story through crafts and arts and that
is a deficiency I want to address.
Susan O. Keitumele and Olivia Nthoi (2013:146)
define this well, “material culture or tangible heritage is often viewed by
communities as a medium that expresses their cultural heritage ‘footprint’”.
The Basarwa and Bahero in Botswana have done this well to represent their
culture on a smaller scale.
So, I have decided to explore my
ethnic group, Bangwaketse. Bangwaketse is part of the Tswana
group living in Botswana residing in the southern part of Botswana. I have
phrased my research question as,
How can selected attributes of Ngwaketse
culture be used to stimulate jewellery souvenirs that tell Botswana’s story?
The purpose of
the study is to ultimately come up with jewellery souvenirs that have a traditional
look, yet are also elegant with the intent to meet the niche tourist market
that exists in Botswana. The main aim is to convey Tswana myths, stories, and
culture through the Ngwaketse viewpoint. The materials that I intend using include
bones, Botswana agate, brass, wood, and silver. I will be using Botswana agate
as my main material, to connote Botswana’s pride. The techniques I intend to explore
will vary depending on the theme that will be expressed in each jewellery
piece.
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